New report reveals parents’ concerns for their children’s welfare due to air quality in the UK

New report reveals parents’ concerns for their children’s welfare due to air quality in the UK

The Breathe Better Report, presented by Coway Air Purifiers has revealed that a huge four in five parents (79%) worry that their children are at risk due to the quality of air in their town or city.  


Plus, more than three quarters (77%) of parents worry that their children are growing up in a world where the air quality is getting worse. And their concerns are not limited to cities and towns, 69% of parents even worry that their children are at risk due to the quality of air in their own home. 


Alongside concerns for future generations, the recent pandemic has also weighed heavily on people’s minds.  71% of people say the Covid-19 pandemic has made them more conscious of air quality and airborne viruses. In fact, airborne viruses rates as one of the top worries people have about air quality (53%), with fumes coming out as the number one concern (65%). 


Other concerns that people have about air quality are smoke (53%), dust (44%), pollen (37%) and pets (13%). 


Interestingly, the report highlighted the prevalence of allergies in our society. 44% of people surveyed suffer from an allergy related condition such as asthma or hay fever. A massive 98% of those said it is either essential or important that they are able to breathe easier. 


6% of allergy sufferers even said that their allergies ruin their life and 21% said they can’t enjoy life as much. Summer is the worst time of year for half of allergy sufferers, followed by spring at 28%. The colder months seem generally easier for most, with just 3% saying autumn is the season where they suffer most and 3% choosing winter. 


Rodney Ryu, Managing Director of Coway Europe B.V., said, “The rise in pollution levels across the world has created demand for air purifiers like never before. Our study emphasized just how concerned parents and allergy sufferers are about the quality of air in the UK. In fact, more than half (52%) of people we spoke to said the quality of air in their home concerns them. 


“Whilst most airborne particles are invisible to the human eye, they can have a detrimental impact on the quality of the air you breathe. All of our Coway air purifiers utilise patented HyperCaptive™ Filtration with GreenHEPA™ Technology to ensure that even the smallest of particles are removed from the air, ensuring the most efficient filtration possible and leaving you with air that is 99.999% cleaner.”


The Breathe Better report also revealed that 65% of people are concerned by the quality of air in their town and 29% even avoid travelling to or working in UK cities because of the air quality. More than a quarter (26%) of people have considered moving to the countryside to escape the air quality in their area.


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  1. Coway air purifiers have been proven to trap dust, pollen, dander, viruses and bacteria in the air based on KCL (Korea Conformity Laboratories) testing. They have been tested in a 30m³ chamber according to the Korea Air Cleaning Association standard (SPS-KACA 002-132:2018 Modified) to measure the 0.01μm particle removal rate. These have been tested on maximum fan speed in normal room temperature and humidity conditions. The performance may vary in the actual living environment of customers. Applied to all products except the humidifying air purifier Hue & Healing.

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