Design Innovation Centre

Where leading designs are born

For a better product and well-being.

Design Innovation Centre

Coway exists to make a cleaner, healthier and better lifestyle. The value of our time being home will take a big part in measuring our quality of life. So, we think beyond a product. We design harmony of people, product, space and experience.

Our Philosophy: Design Delight

Our design philosophy is 'Design Delight', which pursues a design that gives an intuitive delight for consumers who see, use, and touch the product and helps to have a better lifestyle through everyday user experience.

Visually and functionally delightful

We look closely into our consumers to see what is needed, where the product would be put and how it would be used. We crave for a design that matches with all lifestyle while considering the details like the material, size and functions to be visually and functionally delightful.

Designing a better experience

Seamless Simplicity, Furniture Appliance and 360° Design. We aim to see a balance between usability and harmonisation so that our products are easy to use and blend beautifully with the surrounding interior and provide a better, healthier lifestyle.

Awarded at the world’s leading awards

Fortunately, the philosophy we believe in has been recognised by the most prestigious design awards. However, winning awards may not define what is best, and we agree. So, we will fearlessly push forward and continue to design delightful life solutions.