Coway exists to make a cleaner, healthier and better lifestyle. The value of our time being home will take a big part in measuring our quality of life. So, we think beyond a product. We design harmony of people, product, space and experience.

Our design philosophy is 'Design Delight', which pursues a design that gives an intuitive delight for consumers who see, use, and touch the product and helps to have a better lifestyle through everyday user experience.

We look closely into our consumers to see what is needed, where the product would be put and how it would be used. We crave for a design that matches with all lifestyle while considering the details like the material, size and functions to be visually and functionally delightful.