Coway at IFA 2022

Coway at IFA 2022

Coway returned to IFA this year, after it had not been organised since 2019. IFA stands for Internationale Funkausstellung Berlin, Europes biggest consumer electronics conference in Berlin. We presented 22 of our products, including two new air purifiers that will make their European debut in Q4.

▲ Highlight-zone with the Noble (left), and the Airmega 250 and Airmega 250 Art (right).

In onze display-zone, there were multiple air purifiers that have not (yet) hit the European market: The Airmega 250, also known as the Airmega Colombia, and our premium line of purifiers called the Noble.

The Airmega 250 and Airmega 250 Art are compact air purifiers with minimalist design, that give an exceptional coverage. They have automatic functions that automatically adapt the fan speed to the air quality within the space. The Airmega 250 also has a version with wifi, where you can connect it to your phone for even more convenience in use. 

The Airmega 250 Art gives its users the opportunity to chose the design themselves, and change it out whenever they want through a new, innovative magnetic front cover. 

▲ The Airmega 150 (front) and the Airmega 240 (back).

One of our most famous lines of air purifers has to be the Airmega 150, which we have lovingly nicknamed the Coway Airmega Cartridge, because of its handy cartridge-like filtersystem. This line of purifiers is known for it's convenient filtersystem and its fun, colorful colours and designs. With its compact size and strong filtration, it is perfect for our European consumers.

The new cartridge-type model that has been introduced during IFA was the Airmega 240. With a slightly different design from the Airmega 150, it too has won multiple international awards such as the iF Design Award (Germany), the Good Design Award (Japan) and the IDEA Award (USA).

▲ The beloved Airmega Mighty (left, middle) and the Airmega Mighty Facelift (right).

Our most well-known and most popular product is still the Coway Airmega Mighty. With its compact size, large coverage and unique design it has been marked as Wirecutter, New York Times' best pick for 8 years in a row and counting. It is powerful enough to clean the air in rooms up to 109 m², making it perfect for living rooms, bedrooms and even offices. It has received the ECARF seal of Quality, proving to be perfect for allergy-sufferers.

We also displayed the new Airmega Mighty 200, also known as the Airmega Mighty Facelift. Like the name would suggest, this is the newest iteration of the Mighty, with a slighty different design but equally powerful functionality.

▲ The Noble-line water purifiers.

Even though the water purifiers are not yet on the European market, the customers have already had a sneak peak at our Icon line and our premium Noble line water purifiers, that are already being sold in some countries around the world. 

If you want more information about all the products displayed during IFA 2022, click here.

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  1. Coway air purifiers have been proven to trap dust, pollen, dander, viruses and bacteria in the air based on KCL (Korea Conformity Laboratories) testing. They have been tested in a 30m³ chamber according to the Korea Air Cleaning Association standard (SPS-KACA 002-132:2018 Modified) to measure the 0.01μm particle removal rate. These have been tested on maximum fan speed in normal room temperature and humidity conditions. The performance may vary in the actual living environment of customers. Applied to all products except the humidifying air purifier Hue & Healing.

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