Coway returned to the IFA Berlin conference this September, which was the first time it had been organised since 2019. IFA stands for Internationale Funkausstellung Berlin, Europe’s biggest consumer electronics conference in Berlin. We presented 22 of our products, including two new air purifiers that will make their European debut in Q4.
▲ Highlight-zone with the Noble (left), and the Airmega 250 and Airmega 250 Art (right).
In our display-zone, multiple air purifiers that have not (yet) hit the European market were shown: The Airmega 250 and Airmega 250 Art (also known as the Airmega Colombia), and our premium line of purifiers called the Noble.
The Airmega 250 are compact air purifiers with minimalist design, that give an exceptional coverage. They have automatic functions that automatically adapt the fan speed to the air quality within the space. The Airmega 250 also has a Wi-Fi version, through which you can connect the air purifier to your phone for even more convenience in use.
The Airmega 250 Art-series moreover, gives its users the opportunity to choose the front-cover design themselves and change it whenever they please, through a new, innovative magnetic front cover.
▲ The Airmega 150 (front) and the Airmega 240 (back).
One of our most famous lines of air purifiers has to be the Airmega 150, which we have lovingly nicknamed the Coway Airmega Cartridge, because of its handy cartridge-like filter system. This line of purifiers is known for its convenient filter system and its fun, colourful colours and designs. With its compact size and strong filtration, it is perfect for our European consumers.
The newest cartridge-type model, that has been introduced during the show, was the Airmega 240. With a slightly different design from the Airmega 150, it too has won multiple international awards such as the iF Design Award (Germany), the Good Design Award (Japan) and the IDEA Award (USA).
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▲ The beloved Airmega Mighty (left, middle) and the Airmega Mighty Facelift (right).
Our most well-known and most popular product remains the Coway Airmega Mighty. With its compact size, large coverage and unique design it has been marked as Wirecutter, New York Times' best pick for 8 years in a row and counting. It has the power to clean the air in rooms up to 109 m², making it perfect for living rooms, bedrooms and even offices. It has received the ECARF seal of Quality, proving to be perfect for allergy-sufferers.
We also displayed the new Airmega Mighty 200, also known as the Airmega Mighty Facelift. Like the name would suggest, this is the newest iteration of the Mighty, with a slightly different design but equally powerful functionality.
▲ The Noble-line water purifiers.
Even though our water purifiers are not yet available on the European market, the customers have already had a sneak peek at our Icon line and our premium Noble line of water purifiers, that are already being sold in other countries around the world.
If you want more information about all the products displayed during IFA 2022, click here.
