BTS and Coway: Transforming Home Health Together

BTS and Coway: Transforming Home Health Together

Coway UK is thrilled with its partnership with international music sensation BTS. Together, we're bringing joy and health into homes across the globe!

Promoting Home Health with BTS As brand ambassadors for Coway, BTS helps shine a spotlight on the critical importance of maintaining a healthy home environment, beginning with the air we breathe. BTS helps spread awareness about the benefits of clean air and how it contributes to overall well-being.

Coway's Airmega air purifiers are leading this initiative. These state-of-the-art devices are designed with multi-stage filtration systems that effectively remove pollutants from your home. The Coway Green True HEPA™ filters are key components, capturing up to 99.97% of airborne particles as small as 0.3 microns. Say goodbye to common allergens like dust, pollen, and pet dander, as well as harmful contaminants such as bacteria, viruses, and mould spores.

Breathing clean air is vital for a healthier life, and with Coway's Airmega air purifiers, you can enjoy fresher, purer air indoors. Whether you're working from home, relaxing with family, or sleeping, the Airmega ensures that every breath you take is cleaner and safer. With BTS leading the charge, Coway aims to bring health and happiness into every home.

As Rolling Stone explains, BTS becoming brand ambassadors for Coway was part of a partnership with HYBE. The aim? Expanding Coway's global presence and reaching a broader consumer base through digital marketing projects.

Join Coway UK and BTS in our mission to improve home health. Discover the Coway Airmega line of products and take the first step towards a healthier living space today.

Expanding Global Reach Mani Shim, Coway's Head of Marketing, explained that 2024 is a crucial year for Coway to expand its brand presence, not only in the UK but also as the global leader in environmental home appliances. Coway is delighted to have BTS as a global ambassador in some exciting digital marketing projects that'll reach a broader consumer base. With BTS' immense global following, this partnership aims to expand Coway's international presence, attract new consumers, and increase brand awareness.

Discover More Learn more about the Coway line of products and how they can help you live your life to the fullest. Stay tuned for more news updates and join us in celebrating this exciting new partnership!

About Coway The Best Life Solution Company

We're dedicated to making your everyday life better with our innovative technology and solutions. Our mission is to create a safer, healthier home for you and your loved ones through our trusted brands in air, water, and body care. With over 30 years of experience, we take pride in designing and developing products that improve your daily life, all backed by our expert research teams. 


Starting with water purification, we've expanded our offerings to include air purifiers, smart bidets, and more, all aimed at enhancing your well-being. Our passion for technology and innovation drives us to keep creating new products that add value to your life. At Coway, we're not just about products; we're about building a healthier, more sustainable future for you. We're here to be your trusted partner every step of the way.

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  1. Coway air purifiers have been proven to trap dust, pollen, dander, viruses and bacteria in the air based on KCL (Korea Conformity Laboratories) testing. They have been tested in a 30m³ chamber according to the Korea Air Cleaning Association standard (SPS-KACA 002-132:2018 Modified) to measure the 0.01μm particle removal rate. These have been tested on maximum fan speed in normal room temperature and humidity conditions. The performance may vary in the actual living environment of customers. Applied to all products except the humidifying air purifier Hue & Healing.

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Mishel Yoo

mishel.yoo@eu.coway.com

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